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1. Consumer behavior and managerial decision making / Frank R. Kardes.

by Kardes, Frank R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, c2002Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAC 2002] (2). Items available for reference: Eastern University Library [Call number: 658.8 KAC 2002] (1).
2. Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : PHI Learning, c2009Online access: Table of contents Availability: Items available for loan: Eastern University Library [Call number: 658.8 SOC 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8 SOC 2009] (1).

Last Updated on 25 March 2024
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